Contemporary Marketing

UMass Boston

Contemporary marketing focuses on customers and markets, data and information, networks and relationships, social media and online channels, and strategy and performance. The objective is to prepare professionals to grow their businesses, better serve their customers, and develop long-term customer relationships with cutting edge marketing knowledge.
CIP Code: 52.1401

Graduate Graduate Certificate Hybrid

Possible Career Paths

Advertising and Promotions Managers | Marketing Managers | Sales Managers | Market Research Analysts and Marketing Specialists | Business Teachers, Postsecondary

UMass Boston

The University of Massachusetts Boston is a nationally-ranked public research university known for its inclusive culture, student-centered teaching and deep connections to the booming economy and rich civic life of Boston. Nationally recognized as a model of excellence for urban public research universities, UMass Boston is the most diverse research university in the Northeast.