Serena McMahon, UMass Amherst '18, MassLive

'I can’t believe how much I learned in one summer interning at MassLive'

Meet Serena McMahon, a rising senior and journalism major at UMass Amherst who honed her digital and social media skills in the fast-paced newsroom at MassLive this summer.

The Bourne native spent her days managing MassLive’s Twitter and Facebook accounts, writing articles and reporting via Facebook Live, participating in editorial meetings and helping to plan marketing and content events. In short, there was never a dull moment.

“What I loved most about interning at MassLive was the fact I got to try something new every day,” she said. “If I wanted to learn crime reporting, I was able to go to Worcester to meet with our crime reporter there to go through court documents. If I wanted to try creating a social media video of the best places to visit on Cape Cod, I could. If I felt like I needed to strengthen my writing skills, the opportunities to write news articles were always available.”

As a social media coordinator and copy editor at the student-run Massachusetts Daily Collegian for the past two years, Serena already has considerable experience working for a news outlet. Still, she said her internship taught her more than she could have imagined, from copyright law to the importance of integrating social media into reporting.

“I can’t believe how much I learned in one summer interning at MassLive,” she said. “From pitching stories, taking initiative to grab trending stories, identifying what works and doesn’t work within MassLive’s audiences, working on MassLive’s ‘Best of Mass’ series, learning the ropes of photojournalism and court reporting, I learned an incredible amount of skills to take with me into senior year and my future career.”

This fall, Serena begins a new job as a social media marketing assistant for Isenberg School of Management, where she will create original content for all of Isenberg’s social channels. After graduation, she hopes to land a position where she can creatively tell stories through multimedia and said her dream job would be a social editing position at NPR.

“My UMass education has already jump-started my career,” she said. “My internship wouldn’t have been possible without the incredible UMass instructors who took extra time to prepare me for this internship and the scholarships made available to me as a working student. My journalism classes gave me fundamental knowledge of journalism ethics and media business, which you need daily when working for a reliable news organization that the community counts on.”

Connect with Serena McMahon on LinkedIn