Meet Janelle Tobin, a rising junior and marketing major at UMass Amherst who's sharpening her skills and bringing her passion for business and branding to Salem Five Bank’s marketing department this summer.
Janelle spends her days creating and managing content for the bank’s website and social media accounts, including Facebook, Instagram, Twitter, LinkedIn and Snapchat. In her role, she is getting a firsthand look at how defining target audiences and analyzing data can boost a brand’s presence.
She says her UMass education prepared her by teaching her how to network and have a strong professional presence, skills she used when she tapped her contacts to explore the culture and opportunities at Salem Five.
Janelle hopes to apply the experience at Salem Five Bank to work in marketing for various companies.
“Getting to have a place to apply the lessons I learned in the classroom has been so amazing,” she says. “To feel valued and know that my investment in my schooling is paying off makes me feel positive about my future.”
Connect with Janelle Tobin on LinkedIn.