University of Massachusetts Unveils Ad Campaign

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UMass Unveils New Advertising Campaign: 'Transform'

Governor Deval Patrick cites the transformative power of education and describes the University of Massachusetts as "the launching pad for so many success stories," in the University's new television advertisement, titled "Transform."

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"As governor, I'm so pleased to know that UMass is transforming lives, shaping our future and providing hope," Patrick says in the 30-second ad, which was filmed on the University's Amherst campus.

The new ad, the successor to the University's Emmy-winning "Something to be Proud Of" ad, will air in the Boston and Springfield television markets through the end of November.